Cliffside Cuts × RE Scale Studios
From Paid Traffic to $10,750 in Closed Revenue
Cliffside Cuts needed a more predictable way to generate sales opportunities beyond relying solely on organic and referral-driven demand. RE Scale Studios built and launched a focused client acquisition system designed around paid traffic, booked calls, CRM visibility and measurable revenue attribution.
Cliffside Cuts
Media / Video Editing · Paid Client Acquisition
20
Booked calls
$7.49
Cost per booking
6
New clients closed
$10,750
Closed revenue
$46,500
Open pipeline
27
Total opportunities
~$150
Ad spend
307
Link clicks
$0.49
CPC
4,358
Impressions
Campaign advertising ran for approximately 3 days. Revenue and pipeline figures reflect subsequent CRM outcomes from leads generated by the campaign.
Approximately 3 days of campaign delivery.
Starting point
The Challenge
Cliffside Cuts already had a strong offer and growing demand, but predictable acquisition required more than simply turning on ads. The campaign needed the right positioning, creative direction, conversion path, tracking, booked-call flow and CRM visibility so leads could be followed from the first click through the sales process.
Unpredictable acquisition
Growth was not built around a repeatable paid acquisition channel.
Visibility
The team needed clearer visibility into leads, booked calls, opportunities and closed customers.
Scalability
The acquisition system needed to create opportunities without depending entirely on referrals or organic demand.
What we built
The Acquisition System.
Step 1
Offer & positioning
Clarified the campaign angle, messaging and audience.
Step 2
Ad creative strategy
Developed the campaign structure and creative concepts.
Step 3
Meta advertising
Launched targeted paid acquisition campaigns.
Step 4
Conversion funnel
Sent qualified traffic through a dedicated conversion path.
Step 5
Booked-call system
Moved prospects toward scheduled discovery calls.
Step 6
CRM & pipeline tracking
Tracked opportunities from initial lead through closed customer.
Step 7
Follow-up infrastructure
Supported lead and opportunity follow-up through the sales pipeline.
Step 8
Optimization
Used campaign and pipeline data to evaluate performance and identify scaling opportunities.
Advertising
Paid Acquisition Performance.
The campaign produced 20 tracked booked calls at an average cost of $7.49 per booking during approximately three days of active delivery.
20
Booked calls
$7.49
Cost per booked call
~$150
Total ad spend
307
Link clicks
$0.49
CPC
4,358
Impressions
2,389
Reach
1.82
Frequency
Ads to pipeline
Clicks Were Only The Beginning.
The goal was not cheap clicks or vanity metrics. The campaign was measured against booked calls, opportunities, customers and revenue.
$46,500
Open pipeline
Additional opportunities generated through the campaign remained open in the sales pipeline after the initial closed deals.
Proof
Measured Inside The CRM.
Campaign leads were tracked through the sales pipeline so performance could be evaluated beyond front-end advertising metrics.
Early CRM snapshot
Booked calls
Booked Calls Hit The Calendar.
The campaign generated scheduled discovery calls rather than simply collecting unqualified form submissions.
Result
The Outcome.
A short campaign window created a meaningful volume of sales conversations and measurable downstream revenue. More importantly, it demonstrated how paid acquisition, conversion infrastructure, CRM tracking and follow-up can work together as one system.
3 days of ads
20 booked calls
6 new clients
$10,750 closed
$46,500 still in pipeline
Closed-revenue and pipeline outcomes occurred after leads entered the sales process. Results vary by company, offer, sales execution, market, budget and other factors.
Beyond the campaign
Supporting Infrastructure During Rapid Growth
RE Scale Studios has also supported Cliffside Cuts around growth infrastructure and operations as the business expanded. That broader experience gave us direct exposure to the systems, capacity constraints, sales processes and operational demands that growing media businesses face. This broader work is separate from the paid advertising campaign described above.
Company growth can result from multiple factors. This case study describes RE Scale Studios' role and does not imply that any single service was solely responsible for total company revenue.
Why it worked
More Than Just Running Ads.
Launching the ads was only one component. The value came from connecting strategy, creative, funnel, tracking, CRM and the sales process.
Positioning
A campaign built around a clear offer and target buyer.
Creative
Messaging designed around the prospect's actual growth problems.
Conversion path
A dedicated path from ad click to booked conversation.
Tracking
Visibility from advertising metrics into CRM opportunities.
Sales infrastructure
A process designed to continue working the lead after the initial inquiry.
Built for real estate media companies
Want A Client Acquisition System Like This?
We help real estate media companies build the infrastructure to acquire more Realtor clients and create more revenue from the customers they already have.
Paid ads · Funnels · CRM · Tracking · Growth strategy
Results shown are specific to this engagement and are not a guarantee of future performance. Outcomes depend on market conditions, offer, sales execution, advertising budget, follow-up and other factors.